
“In a world obsessed with visibility, I am interested in what remains — ideas that become physical, stories that gain structure, and culture that finds a body.
— Yasser Rizky
Yasser Rizky is a graphic designer, creative director, and founder of Yasser Rizky Inc., a Jakarta-based design and branding practice working across identity, visual culture, typography, publication design, and strategic communication.
His work is rooted in the belief that design is not only a matter of appearance, but a way of shaping how ideas are understood, remembered, and experienced. Across his practice, Yasser has worked with brands, institutions, cultural figures, artists, and private clients to develop visual systems, narratives, publications, and communication objects with clarity, character, and cultural sensitivity.
Y Media was founded as an extension
of this practice.
After years of working with identity, storytelling, paper, typography, books, catalogues, and cultural materials, Yasser saw the need for a publishing platform that treats books not merely as products, but as designed objects of thought. A platform where editorial direction, visual intelligence, material experimentation, and production craft can come together in one complete publishing process.
For Yasser, publishing is a way to give form
to what should not disappear.
It is where ideas become physical, stories become structured, and visual culture gains a presence beyond the temporary speed of the screen.
Through Y Media, he brings together his background in graphic design, branding, art direction, typography, and cultural storytelling to create publications that are made to be read, studied, collected, and revisited over time.